SEO Case Study: Island Blue Window Cleaning – How We Boosted Local Rankings & Traffic in Florida

Client: Island Blue Window Cleaning
Website: https://islandbluewindowcleaning.com/
Location: Florida, USA
Service: Full SEO Package (Technical, On-Page & Off-Page SEO)
Timeframe: 4–5 months

Client Background

Island Blue Window Cleaning is a Florida-based service provider specializing in:

• Residential window cleaning

• Commercial window cleaning

• Window screen repair

• Pressure washing

Despite offering high-quality local services, their website was underperforming in search engines. They weren’t showing up for critical service-area keywords, and organic traffic was nearly nonexistent.

The Challenge

When we took on the project, the site faced several issues:

• Low domain authority (DA 1)

• Poor mobile speed and outdated HTML

• No proper keyword targeting or content hierarchy

• No local optimization (no GMB optimization, no location pages)

• Zero backlinks and poor off-page signals

• No schema markup or local business structured data

Put simply — it had no SEO foundation. We needed to build everything from the ground up.

SEO Goals

1. Build a fully optimized, fast, and mobile-friendly website

2. Improve visibility on Google Search and Google Maps in Florida service areas

3. Drive organic local traffic to increase quote requests and leads

4. Rank for keywords like

   • “window cleaning Jupiter FL”

   • “screen repair Port St. Lucie”

   • “Palm City window washers”

Our SEO Strategy

We designed a three-phase SEO campaign:

Technical SEO Fixes

• Mobile responsiveness improved (LCP under 2.5s)

• Fixed broken internal links and redirects

• Implemented SSL, optimized images, minified CSS/JS

• Submitted updated sitemap and robots.txt

• Added LocalBusiness schema markup, FAQs, and breadcrumb schema

• Enabled lazy loading and CDN caching for faster delivery

Result: PageSpeed score improved from 62 to 91 (mobile)

On-Page SEO Overhaul

• Complete content rewrite with keyword-rich, user-friendly copy

• Unique meta titles, meta descriptions, alt tags

• Created dedicated location pages:

  • Window Cleaning Jupiter

  • Hobe Sound Window Cleaning

  • Stuart, Palm City, Fort Pierce, and Port St. Lucie

• Added internal links between services and locations

• Built strong H1–H3 structure on all pages

• Added FAQ sections to boost featured snippet potential

Result: Over 110 keywords indexed, 18 ranking in the top 3

Off-Page SEO + Local SEO

• Google Business Profile optimized with NAP citations

• Created and verified 50+ local citations (Yelp, Angie’s List, BBB, etc.)

•  Built high-quality backlinks from:

  • Florida home service blogs

  • Web 2.0 sites (branded content)

  • Local newspaper directories

• Positive reviews were encouraged on GMB

• Launched guest posting & niche outreach campaigns

• Submitted to Google Map Citations & Geo-Networks

Result: Business started ranking in Google’s local 3-pack for 5 cities

Results (After 5 Months)

KPI	Before SEO	After SEO (5 Months)
Monthly Organic Visitors	45	890+
Ranking Keywords	12	115+
Keywords in Top 3	0	18
Local Map Pack Listings	Not ranked	Top 3 in 5+ cities
Page Load Speed (Mobile)	62	91
Contact Form Leads per Month	~1	20+
Referring Domains	0	120+
Bounce Rate	79%	52%

Tools & Platforms Used

• Google Search Console & Analytics – monitoring performance

• Screaming Frog – technical site audit

• Surfer SEO – content optimization

• Ahrefs – backlink and keyword tracking

• BrightLocal – citation building and NAP consistency

• PageSpeed Insights – speed & mobile diagnostics

• RankMath + WordPress – on-site SEO plugins

• Canva & Web 2.0s – for branded content assets

Notable Keyword Rankings

Key Takeaways

• Hyper-local content paired with service-targeted pages can rapidly improve visibility in service areas

• Google Maps optimization is crucial for local service businesses

• A well-structured SEO campaign combining tech fixes, optimized content, and authority building can transform a business within months

• You don’t need hundreds of backlinks — you need the right ones

Final Outcome

Island Blue Window Cleaning now ranks on the first page for dozens of service + location combinations across Florida. More importantly, they’ve transformed from a static brochure site to a lead-generating SEO machine.

Client Feedback

“We started seeing leads through our contact form just weeks after working together. SEO was a mystery to us, but now our phone is ringing and business is growing in multiple areas of Florida.”
— Island Blue Window Cleaning (Owner)